This showroom, located in the New York Design Center at 200 Lexington Avenue, is the first NYC venue for Versteel. As one of several showrooms on the same floor, the space was designed to provide visual simplicity and subtly invite curiosity. Schedule and budgetary constraints dictated the creative use of easily installed elements and finishes. Visitors are drawn into the space by a stainless steel and glass wall sheathed in a film which, when seen obliquely, appears translucent, but when viewed directly, appears transparent. Overhead lights and internally lit custom furniture plinths provide points of dramatic focus while a poured acrylic floor coating provides reflective depth to the existing concrete slab.

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lit display boxes

steel & glass wall

transparent, translucent, and reflective glass panels